Communications Manager | Russia, Moscow - Маркетинг
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Автор Тема: Communications Manager | Russia, Moscow  (Прочитано 14865 раз)
gkolomiets
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Пол: Мужской
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« : 20 Февраль 2015, 15:37:55 »

The roleholder is responsible for executing employee communications and media relations in Russia, in line with the regional communications plan and reporting to the Head of Communications, Europe International and the Russia CEO.

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The focus of the role will be to manage the business reputation and positioning in Russia, delivering an integrated communications strategy that is aligned to the global business.

Principal Accountabilities
•   Deliver strong positioning for the global businesses that attracts customers from our target segments and reinforces our leadership position with existing customers.
•   Build and safeguard the reputation of the Company regionally. This includes identifying issues that may have an impact on the business and generating relevant, timely messages to manage reputational risk and optimise commercial goals.
•   Provide communications insight, analysis and counsel to the Russian leadership and to the regional Communications team.
•   Manage the agreed platform strategy for senior business executive engagement with key business platforms, including development of messaging, speeches, and positioning pieces for senior executives.
•   Manage country Communications budget.
•   Own, collaborate on, track and analyse the delivery and impact of communications initiatives.Work seamlessly and collaboratively with the regional and global Communications team and other key stakeholders.
•   Personally demonstrate a high standard of HSBC’s values.
•   Comply  with Group policies and procedures and maintain all required records.

Experience and skills
•   Strong storytelling skills with proven ability to produce clear, engaging narrative.
•   Strong presentation skills.
•   Credibility with  senior executives.
•   Good knowledge of the financial services industry and global marketplace.
•   Knowledge of communication trends and best practice skills in the use of media relations and employee communications tools.
•   Ability to develop and manage budgets.
•   Ability to deal with ambiguity and pressurised situations.
•   Good crisis management skills.

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